STRATEGIC PURCHASING IS
PLAYING AN IMPORTANT ROLE IN
PERSONALIZING THE
LUXURY
GUEST
EXPERIENCE
By Shelley Hodges
New trends in luxury travel are requiring hoteliers
to purchase guest comforts and conveniences
unique to each destination; A Procurement
Services Provider can leverage supplier
relationships to source specialized products more
easily
For today’s luxury travelers, lavish hotel
accommodations aren’t enough. Discerning guests
want to peel back the layers of a destination to find
authentic experiences. For operators, that means
delivering personalized stays that guests won’t find
anywhere else, and filling those stays with localized
food and beverage items and one-of-a-kind amenities
that truly elevate the experience. It’s this heightened
level of personalization that separates one luxury
destination from the next.
20 ILHA
According to the Top Trends in Hospitality 2019 report,
“one of the biggest challenges facing luxury brands is
becoming and staying relevant for a new generation of
clients.” The study predicts that consumers under 35
will account for more than half of the global personal
luxury goods in the market by 2025. Meanwhile,
Chinese consumers, who currently account for one
third of the global personal luxury goods market, are
expected to make up nearly half of this market by
2025.