Q&A
JD VELILLA,
DIRECTOR OF EMERGING TECHNOLOGY,
SERTA SIMMONS BEDDING
DESCRIBE YOUR BUSINESS IN
ONE SENTENCE.
We help hospitality brands fulfill their
promise to deliver an exceptional and
comfortable night’s sleep to guests –
night after night, stay after stay.
HOW WAS YOUR BUSINESS
CHANGED IN THE FACE OF
HOSPITALITY?
Sleep is our business – and has been
for more than 143 years. We view
hospitality as an extension of our
brand. We understand its very exacting
requirements and work hard to exceed
them every day.
TELL US ABOUT NEW
PRODUCTS/INNOVATIONS
YOU’RE INTRODUCING.
We have a long-standing passion
for innovation. At its heart, our
Beautyrest® brand stands for
breakthrough sleep innovations
that optimize performance. From
expert craftmanship, luxurious
materials and industry-leading
temperature management design
-- to our proprietary Pocketed
Coil® Technology -- we consistently
deliver sleep solutions aligned to our
customers’ requirements – and exceed
guest expectations.
HOW IS TECHNOLOGY
PLAYING A ROLE IN PRODUCT
DEVELOPMENT?
We constantly seek out the latest
88 ILHA
technologies and challenge ourselves
to build better products that assure an
even better night’s sleep. Our research
center, and the sleep scientists leading
it, work tirelessly to develop and
deliver world-leading innovations.
Take the state-of-the-art
Sleeptracker® app. Paired with
Simmons’ SmartMotion™ adjustable
base systems, it tracks sleep patterns
and provides tips for improving them,
even playing soothing sounds for a
more tranquil sleep experience.
WHY IS COLLABORATING
IMPORTANT TO
YOUR COMPANY?
TELL US ABOUT
SOME OF YOUR
PRODUCT
COLLABORATIONS.
Collaboration and
strategic partnerships
play a huge role in
how we develop and
deliver game-changing
technology. Whether
it’s working with world
class universities and
research facilities
or manufacturers of
products that enable
our sleep technology,
collaboration is the one
of the most effective
tools in delivering
exceptional sleep
products.
WHAT TRENDS ARE YOU
SEEING IN THE INDUSTRY?
HOW WILL YOU INCORPORATE
THEM IN YOUR PRODUCTS?
The biggest emerging trends we see
involve wellness and connected sleep.
With advancements in technology
and sleep science, we are finding
new and innovative ways to enhance
sleep health and recovery, all while
remaining hidden or unobtrusive to the
guest (sleeper).