PRESIDENT’S
LETTER
Greetings fellow hoteliers,
Hope the year is treating you well. The growing travel and tourism industry
continues to have a positive impact on the luxury hotel market and hoteliers
are constantly striving to create the unique experience their guests are seeking.
Consumer preferences have shifted and we need to stay afloat of the current trends
affecting guest experience and personalized travel.
In this issue we look at sustainability from a few angles, revealing how hotels are
taking the environment as well as local communities into consideration in the
article The Hospitality Sector Turns its Focus to Sustainability to mindful food
initiatives to make their footprint a little lighter in Plating up Sustainability in Asia.
Jade Broadus, Vice President of Travel Mindset, takes us through the process of
creating a successful influencer campaign in From Instagram to Loyalty Members:
How AccorHotels utilized Influencers to bring more than just awareness to their new
Le Club AccorHotels Loyalty Program.
Robert Kritzman explores opportunities and growth within the cruise industry,
delving into the business structures of Disney, Virgin and Ritz-Carlton cruises and
how they have minimized risk while venturing into new waters.
Learn more about Trends influencing the Luxury Hotel Industry at The International
Luxury Hotel Association’s INSPIRE’19 Summit taking place 3&4 December 2019 at
the Four Seasons Miami.
Dustin Bomar, Head of Industry, Travel at Google will talk about Marketing in the Age
of Assistance and Dan Flannery will share his knowledge of Modern Luxury Service
– A Cultural and Training Platform for Gracious, Sophisticated and Personalized
Service. He will cover recruitment, Culture, Service Recovery, Anticipation of Guest
Needs and Training.
Find out more on the event website at https://www.luxuryhotelassociation.org/
inspire/
Contact Patricia Walton for more information on partnering at the conference on
[email protected]
Look forward to seeing you there,
Barak Hirschowitz,
President, International Luxury Hotel Association
ILHA 3