From
Instagram
to
Loyalty
Members
How AccorHotels utilized
Influencers to bring more
than just awareness
to their new Le Club
AccorHotels Loyalty
Program
By Jade Broadus, Vice President Travel Mindset
Eight thousand click-throughs, or swipe-ups as we call them on Instagram,
happened during one fifteen-second video of an influencer showing off
her hotel room. Then with almost one million story views by the time the
influencer left the property, the digital awareness and inspiration element
of the Seeker Campaign, a new integrated marketing campaign for Le Club
AccorHotels had already created significant momentum. Now we just had to
make sure all the other pieces fell into place.
According to the latest study by Vamp, 87% of consumers say they have
been inspired by an influencer to make a purchase.
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