ultimately becomes the customer’s
experience with the product or service.
Preeminent brands are fanatically
focused on the symphonic story and
its daily execution throughout every
experience.
Brilliant brands take extra effort. A
great brand agency with experience
and dedication to your project can be a
tremendous asset for these endeavors.
In 1988 Dr. Dre made this astute
point: Stop and think, before you
put some whack bullshit out! It’s not
difficult, in fact, it’s kind of simple, to
create something funky that’s original.
There’s wisdom in that.
About the author
vision or will you simply develop what
we call “stock”? You’ve seen it before,
that completely forgettable brochure,
that mildly offensive color scheme,
the staff member who has no idea why
they are truly there. You know…stock!
These critical stages of brand
development put you on the path
to success but they are only pieces
of the puzzle. Building remarkable
brands truly is a symphonic effort. If
you go to hear any philharmonic and
only the winds or the brass play, it
never feels as emotive or impactful as
if the entire orchestra were playing
together. The same concept holds true
with brands (or in life for that matter).
The careful and meticulous planning
of these details playing together
creates the depth and richness of a
given product or service. This then
At the age of six, Mark stumbled
upon the band Kiss and their album
‘Destroyer.’ From that moment on,
he’s been all about brands. What do
they stand for? How are they different?
What do they say about me? The tribal
aspect of brands is inherent in all of us
and it fascinates Mark daily. This love
of brands gave birth to Smarthinking
Inc., A Factory For Brilliant Brands,
in 2006. Since that time Mark has
developed brands for a myriad of clients
including; Whitetail Club, Le Parker
Meriden, Congress Hall, The Parker
Palm Springs and Shore Lodge. His
extensive organizational experience
gives him a unique view on branding: for
a brand to be a viable success, the brand
has to be strategically incorporated
into every aspect of the operation.
In order to truly differentiate your
product, Mark believes that you must
THINK CRITICALLY, ACT CREATIVELY™.
This guiding thought has developed
Smarthinking Inc. a reputation for
inventive and imaginative concepts
that deliver results. Smarthinking Inc.
is a full service brand and advertising
agency located in the cultural hub of
Miami, Florida, servicing clients across
the country.
Mark Natale
[email protected]
786.373.6077
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