Luxury Hoteliers Magazine 3rd Quarter 2018 | Page 24

At the International Luxury Hotel Association’s INSPIRE’18 Summit in Las Vegas, December 13&14, he will talk about the ‘Hospitainment’ arena, the crossroads where hospitality and entertainment meet, touching on how to seduce the customer through smart and authentic programming and the importance of becoming a top-tier event destination as a hotel operator. 24 ILHA YOU REALLY ARE THE MASTER OF CREATING AN EXPERIENCE. HOW DO YOU GO ABOUT IT? WHAT ARE YOUR FIRST FEW STEPS WHEN CONCEPTUALIZING SOMEONE ELSE’S DREAM? To be able to tell someone’s story the right way, I always start with their DNA. Whether it’s a hotel, a bride and groom or a corporation, each has its own unique DNA. Then, I layer on top of that the five senses: what you smell, touch, taste, see and hear in order to tell your story with a well thought-out beginning, middle and end. Using this formula, no two of my projects ever look the same.