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62 Q & A Anne-Cristine Procope
Resort Manager , Anantara Golden Triangle Elephant Camp & Resort The challenges of running a remote luxury resort and keeping both guests and elephants happy
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14 Ten “ Not so Obvious ” Considerations before hiring a Photographer to Enhance your Brand
Antonio Cuellar , well-known hotel photographer , tells you what you need to know
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30 Benchmarking Boutiques
Exploring the essence of a boutique hotel
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36 Designing for Luxury
The hotel industry has long been the playground of great design
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44 The Case for Modern Payments
In a constantly changing landscape , learn how to make your payment system effortless
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56 Iran the Land of Four Seasons
Mario Candeias takes a look at the growing luxury hotel sector in Iran
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62 Luxury Hotel Trends
What ’ s next for the industry ?
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72 Tagine and the Flavour of Authenticity
Marrakech , a trip to remember on all levels
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84 Build a Better Brand
How to develop your full potential , the smart way
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92 Now Hiring
Out of the box ways of finding employees
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96 Beyond Gold and Gimmickry
Delivering the “ Lean Luxury ” experience
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108 Luxury Service Standards Certification
A new International Luxury Hotel Association member gives feedback
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