At the International Luxury Hotel
Association’s INSPIRE’18 Summit in
Las Vegas, December 13&14, he will
talk about the ‘Hospitainment’ arena,
the crossroads where hospitality and
entertainment meet, touching on how
to seduce the customer through smart
and authentic programming and the
importance of becoming a top-tier
event destination as a hotel operator.
24 ILHA
YOU REALLY ARE THE
MASTER OF CREATING
AN EXPERIENCE. HOW DO
YOU GO ABOUT IT? WHAT ARE
YOUR FIRST FEW STEPS WHEN
CONCEPTUALIZING SOMEONE
ELSE’S DREAM?
To be able to tell someone’s story
the right way, I always start with their
DNA. Whether it’s a hotel, a bride and
groom or a corporation, each has its
own unique DNA. Then, I layer on top
of that the five senses: what you smell,
touch, taste, see and hear in order to
tell your story with a well thought-out
beginning, middle and end. Using this
formula, no two of my projects ever
look the same.