If hoteliers need a powerful
reminder to prepare for the
future, nothing does the trick
better than a quick glance at the
past.
Airbnb. Uber. Square. iPads and
iPhones.
A mere decade ago, these
technology products and services
didn’t even exist. Yet, today,
they not only play a central role
in our lives, they’ve practically
transformed our daily existence.
Just imagine then what the
next 10 years might bring.
With the digital revolution
only accelerating its pace, it is
inevitable that our industry will
be engulfed by waves of emerging
technologies. But rather than
cringe at the disruption they will
usher, hoteliers must embrace
the coming forces of change,
adopt innovations that deliver
meaningful benefits, and offer
new experiences that cater to
guests’ ever-changing demands.
To help in that pursuit, Oracle
Hospitality commissioned
Hotel 2025, a major industry
report surveying consumers
and operators about emerging
technologies destined to reshape
our business. Their responses
provided insights about these
innovations, including anticipated
rate of adoption, potential
impact and related fears – real
and imagined – that need to be
allayed.
Among the topics Hotel 2025
explored: artificial intelligence,
biometrics/facial recognition,
robotics, voice activation,
wearable technology, virtual
reality, driverless transportation
and smart hotel design.
ILHA 55