Luxury Hoteliers Magazine 3rd Quarter 2017 | Page 45

demands. What’s more, if you demonstrate your commitment to technology, you’ll already be speaking the millennial’s language. Millennial planners already expect fast and free wifi but why not show off what events could look like at your property? The San Francisco JW Marriott’s meeting spaces are equipped with the latest and greatest in technology: interactive whiteboards, smart boards, and AV controls with in-wall touch panels, If you want to make sure your millennial planner’s attendees stay engaged (versus worrying about a dead cellphone battery or a lack of a charging cord), the Kimpton Ink48 Hotel in New York City has amenities for every tech woe. They can easily loan out charging cords, mifis, and portable speakers to attendees and hotel customers alike. With all that technology, there’s sure to be a tech inquiry so the Ink48 Hotel also has an on-site Tech Butler to assist with tech needs. Your hotel marketing efforts don’t seem so daunting after all when you take a look at the unique features your property has to offer. By weaving in visuals that depict what makes your property one of a kind, you’ll easily gain favor with millennial planners. About the author Laura Lopez is the Senior Community Manager at Social Tables. The award- winning platform has been used to source, plan and execute over two million events since 2011. The company has been recognized as one of Fast Company’s Most Innovative Companies for Live Events in 2017, Best Industry Innovation from the International Live Events Association, and the People’s Choice Award from Canadian Special Events. In her role, she puts the “social” in Social Tables through generating brand awareness both online and off through content, digital marketing, industry partnerships, and events. Laura is also a weekly co-host of the events industry podcast, EventIcons, was named one of BizBash’s Top Event Pros to Follow on Twitter, and one of Bizzabo’s Most Influential Event Professionals to Follow on Twitter. Laura currently serves as Director of Marketing Communications on the board ILEA’s Greater Washington DC chapter and her writing has been featured on Trivago, PCMA Convene, and The Special Event. ILHA 45