3
Millennials make up 25%
of today’s population
and according to a study
conducted by Pew
Research, they’ve already
surpassed Gen Xers as the
largest workforce in history,
with hospitality included.
For a hotel property,
a growing marketing
challenge is understanding
how to appeal to this
growing demographic of
meeting and event planners.
One approach is figuring
out the kind of content that
resonates with prospective
millennials planners who are
looking to book their events
with your property.
We’ve uncovered what
motivates and engages
this demographic, plus 3
actionable ways to make
your hotel marketing
resonate with millennial
planners.
WAYS TO
MAKE YOUR
HOTEL
MARKETING
RESONATE
WITH
MILLENNIAL
PLANNERS
By Laura Lopez
42 ILHA