JBy Don DeMarinis
ourney in Your Guest ’ s Shoes
When was the last time you were a guest on your own property ? Not the last time you spent a night or two , but the last time you stayed on your property as a guest . You know your property intimately . You know what differentiates your property from others and which experiences exceed what guests can receive elsewhere . You know down to the smallest detail what your property offers to enrich a guest ’ s stay . Does your guest ?
Modern guests take a more hands-on approach to their vacation planning . They want to book their stays with devices of their choosing at times of their choosing . To ensure guests get the most out of their time on your property , you need to ensure they can easily find and book the experiences that make your property stand out from others . You need to combine your knowledge of your property with your ability to view your property as a new guest so you can construct the ultimate guest journey .
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