2022 New Paradigms
2022 is the year we look forward to resetting all of our statistics and trends . However , we need to acknowledge many of the questions about our current world :
• How are we traveling in the post-pandemic world ?
• What are we looking for ? And what key elements trigger the desire to book ?
• How can we better forecast our destination ' s feeder markets ?
• How can we better market our properties ?
• What are key points to validate when consumers are looking for their future bookings ?
• How competitive the market will be ?
Increased willingness-tospend
According to research conducted by Simon-Kucher & Partners , the aftermath of lockdowns means consumers are willing to spend more .
34 % of respondents expect to spend more on leisure travel in the years to come : The US is a little higher than the average at 36 % but the UK is less at 30 %.
However , the overall frequency will be less with transportation preferences shifting towards private options where feasible .
Increased preference for private space as well , particularly for the US audience .
Expected long-term change in travel budgets
Workations
A growing phenomenon for 2022 is the rise of “ Workations ”: As hybrid working grows in both the US and
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