What do you believe are the big differentiators in the luxury hotel sector around guest experience ?
I think luxury has changed a lot over the last decade . The things that impressed our father ’ s generation and the current generation are drastically different . Luxury is no longer defined by how much brass and marble you have . Today ’ s luxury is about personal attention and experiential stays . Even the traditional concierge role at luxury hotels is evolving . No longer do we sit at a desk and wait for you to come to us . We now have a dedicated Guest
Experience team that will reach out to guests prior to arrival to determine how we can personalize their stay and create a locally driven personal adventure . The ultimate goal is to add value through experience . We encourage our guests to “ Live like a local ” while in Del Mar and have developed relationships with many retail shops , services , and restaurants that offer something unique to our guests .
28 ILHA