We will also add our very first property in New York
by the end of 2020. Originally built in 1927, the
property is strategically located in Manhattan’s
central and Midtown East, close to the Rockefeller
Center and the Museum of Modern Art. The
property is being completely refurbished and will
re-open as The 7Pines Kempinski Manhattan by the
end of next year.
WHAT IS YOUR STRATEGY ROLLING OUT
SUCH AN AMBITIOUS PROJECT?
The hospitality industry finds itself in a period of
great change. The last 10 years have been marked
by major consolidation with aggressive growth
strategies. If we want to compete, there is no other
choice than to grow as well. But we won’t grow at
all costs and will only focus on hotel development
projects that can deliver the brand promise in terms
of product and performance.
So far, the Kempinski strategy was based on
management contracts. In future, our expansion will
also include the acquisition of properties to leverage
our core business of Hotel Management services to
create additional value through real estate.
HOW DO YOU APPROACH
PROGRAMMING AND CUSTOMIZED
GUEST EXPERIENCES?
Delivering the Kempinski brand promise across
every aspect of hotel operations – from concept
creation through to quality management – is at
the heart of the company’s plans to achieve longterm
value growth. We follow the guest journey
from pre-arrival to post-departure and infuse
each guest connection point with Kempinski brand
essence through robust Brand Standards. Also, we
have for many of our properties, specific standards
underlining the uniqueness of the place.
Besides the technology assisting us in enhancing
our guests’ stay, the most important part of
customization is certainly the human factor, and
we empower our people to create personalized
moments for our guests. We continuously foster
and celebrate the culture of hospitality - paying
attention to the little clues guests give us, and
surprising them with a little extra attention tailored
to their needs.
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