Luxury Hoteliers Magazine 2nd Quarter 2019 | Page 45

WHAT ARE YOUR GUESTS LOOKING FOR WHEN THEY CHOOSE A CANYON RANCH EXPERIENCE? Our guests are well traveled, incredibly savvy and expect the highest level of experience at Canyon Ranch in all areas. We know we are doing our job when they rave about something and ask for the recipe because they can’t believe something so delicious could be so good for them. They are looking to be surprised and they come to Canyon Ranch with the intention of improving their lives so we are really blessed with the opportunity to inspire and help them realize those intentions. HAVE YOU DEVELOPED ANY NEW PROGRAMS THAT HELP GUESTS CONNECT WITH THESE NEW TRENDS? I’ve largely been focused on working with our team to sharpen the pencil and double down on parts of our program that guests love while teeing up the next round of growth & innovation that will continue to keep Canyon Ranch on the cutting edge. We are looking forward to a very exciting year of growth and development that will yield some exciting new reasons for guests to choose Canyon Ranch. ILHA 45