Winning Over the New
Generation of Luxury:
5 KEY
TRENDS
IN 2019
By Iris Estrada
Sommet Education, the higher
education group encompassing leading
hospitality management institutions
Glion Institute of Higher Education
and Les Roches Global Hospitality
Education, has released a report
identifying the key trends to shape
the hospitality industry in 2019.
The report titled “Top Trends in
Hospitality for 2019” draws on the
expertise of faculty members to
examine shifts in consumer behavior
and emerging trends in innovation,
technology, luxury, sustainability, and
food & beverage.
20 ILHA
Although the report catered to guests
of all ages, many areas paid special
attention to the new era of luxury
travelers.
According to World Data Lab,
global Millennial spending power will
overtake Gen X by 2020, creating a
need to cater to the new generation
of luxury travelers if brands wish to
remain relevant. After all, their values
and preferences have a significant – if
not reigning – influence over today’s
consumer tendencies.