GET
FOOD
P
ho tos
Photos
sizzle
that
By Kara Mickelson
With so much content out on social media, the quality of food imagery is more
important than ever. To inspire and engage seasoned planners and travelers, hotels
and resorts need to promote their culinary offering with professional food photos that
sizzle.
Charlene Young with Pinnacle Productions in Hermosa Beach, California comments
“As a meeting and event professional, I have definitely noticed a shift in client
expectations when it comes to food and beverage. This component has become a
critical piece of the hotel/venue selection process. The days of accepting traditional
banquet food--as we in the industry would refer to as “rubber chicken”--are long gone.
In addition to hotel quality and amenities, clients are reviewing the food and beverage
offering with equal scrutiny. Celebrity or noteworthy chef names attached to their
dining options, farm to table concepts, along with traditional dishes, and sustainable
options are valued. Many hotels seem eager to please, and I think we all benefit from
this upgrade in expectations!”
ILHA 91