WELLNESS & HEALTH: GEN Z EXPECTATIONS & IMPACT
Gen Z (1995-Present) is already exerting
its influence on the marketplace—and some
haven’t even been born yet: Gen Z already
makes up around 24 percent of the US
population. This generation moves seamlessly
between digital behaviors and real life. They
are already highly proactive participants
in health and wellness and they know a
lot (or think they do), and they think a lot
about being ‘balanced.’ More so than any
other generation, Gen Z looks to exercise
as a way to treat or prevent illness, and it
is particularly relevant for emotional and
stress-related issues. For Gen Z, technology
is fun, entertaining and useful. These young
consumers are learning about what is healthy
from their parents and from school. They are
engaging with technology across all parts of
everyday life. Outside of direct family, Gen
Z is more likely than all other generations to
look to their online social networks for advice
and bragging about health and wellness.
64 ILHA