W
ellness
&
Health
New
Definition
of Luxury
& Lifestyle
By Vaibhav Garg
INTRODUCTION
Wheatgrass smoothies, celery juice,
green tea, grass-fed meats, all-
natural skincare, flax & chia seeds,
Ayurveda … they’re all cyphers of
the new luxury taking over the upper
echelon of society: wellness. There is
a paradigm shift in the definition of
luxury and modern lifestyle as the next
generation starts to come into its own.
Aspirations and desires around a wellness
lifestyle or perceived wellness lifestyle
(healthy selfies) are becoming indicators
of luxury and a life well lived. This paper
showcases Gen Z trends as well as global
market trends in health + wellness and its
implications on the hospitality industry.
ILHA 61