HOTELS
FORAY
INTO
Fashion
Hotels usually leave the contents
of the suitcase to the guest, but
increasingly, they’re having more and
more to say about what those contents
look like when the guest checks out.
They’re seducing guests with their own
designs. They’re helping get garments
made-to-measure. And they’re
shepherding guests in and out of the
city’s most chic boutiques.
“Clothes make the man, and they
make the guest, too,” said Phan
Trong Minh, general manager of La
Residence Hue Hotel & Spa. “It used
to be that a destination’s culinary
arts really elevated the experience of
place. But increasingly, we’re finding
that garments singular to a specific
destination do, too.”
From Bintan to Vietnam to Tokyo,
these five hotels are sewing up the
guest experience in a whole new way.
56 ILHA
FUSION MAIA DA NANG
Boutique spa resort Fusion Maia Da
Nang on Vietnam’s central coast has
launched its own loose flowing clothing
line following a stream of compliments
about its staff uniforms.
Inspired by Kuan Yin (the Goddess of
Compassion in East Asia) and the Lady
Buddha, the Maia Fashion Collection
features tops, dresses, pants and shirts
for all shapes and sizes.
The softness of the linens and cotton
and the palette’s warmth are inspired
by lotus petals. “The collection
simultaneously evokes the strength
of the lotus rising from the water and
pays tribute to the flower’s femininity,”
said Fusion Maia General Manager
Michelle Ford.
The items, priced from USD 20,
are available at the property’s Maia
Lifestyle Boutique, where garments