CAN YOU GIVE ANY EXAMPLES OF HOW AMAN GOES THE
EXTRA MILE TO MAKE EACH EXPERIENCE MEANINGFUL?
At Aman, the experience of our guests’ takes centre stage, we want to
guarantee a lifelong memory for them. One way in which we believe
we can accomplish this is by curating experiences at each of the hotels,
which enable guests to fulfil their aspirations in order to obtain a sense of
achievement. For example, whether it’s indulging in a wellness immersion
to achieve a specific goal, learning a new sport such as kitesurfing or scuba
diving or simply disconnecting from one’s everyday life or discovering a new
culture through cooking classes or unique excursions, we hope that guests will
leave our destinations feeling enlightened or accomplished, if at the very least
refreshed.
HOW OFTEN DO YOU CHANGE THE ITINERARY OR EXCLUSIVE
OFFERS FOR GUESTS?
The Aman General Managers are always looking for new, unique ways in which
guests can experience the destination and so opportunities for discovery are
always being refreshed. For example, Aman Tokyo has just introduced a very
special dining experience with some of Tokyo’s most accomplished geisha,
Amangiri has just introduced a new family via ferrata climb, while guests of Aman
Venice who are attending the Venice Carnival in January and February can have a
bespoke costume especially made by Venetian couturier Antonia Sautter. Staying
with Aman is akin to being a guest at a home of a wonderful friend, rather than a
mere hotel governed by institutional procedures. This provides enables our General
Managers to be flexible and adapt each guest itinerary to meet their every desire.
CAN YOU OFFER READERS A GLIMPSE INTO FUTURE OFFERINGS
FOR AMAN? WHAT TRAVEL TRENDS CAN WE EXPECT TO SEE AMAN
FOLLOWING IN THE FUTURE?
In the fast pace of the modern, ever-connected, digitally-led society we live in, Aman
is more relevant than it has ever been. Our brand ethos, which was established 30 years
ago has been totally steadfast and rather than change this approach, we will continue
to uphold this philosophy, however, 2018 marks our 30th anniversary, and looking to
the future we plan to continue to grow organically and to expand our resorts whilst also
focusing on building urban Aman’s, including Aman New York which will open in 2020.
With eleven new hotels and resorts in the pipeline each with a residential component,
the residential aspect of Aman will become a larger focus for us. We will also introduce
South America as a destination, a first for Aman. Since launching our Japanese culinary
concept, Nama at Amanpuri and Italian culinary concept Arva in Aman Venice last year,
we will continue to gently introduce further Nama and Arva outposts at Aman destinations
throughout the year. Perhaps most importantly however, we are firmly committed to further
developing Aman Wellness with the introduction of new immersions at Amanpuri in Phuket,
new group retreats led by renowned specialists at our resorts worldwide, and an exciting
upcoming project which will launch soon. I cannot reveal anything at this stage but watch this
space!
24 ILHA