WHO ARE YOUR GUESTS?
WHAT ARE THEY LOOKING
FOR WHEN THEY COME TO
ASIA?
Our core markets vary from resort to
resort, but our Asia destinations have
more-or-less an even split between
European, Asian and North American
guests. For our properties in China,
Japan and Vietnam, domestic
business continues to be key.
A typical Aman guest is a discerning,
experienced traveller, looking for
an experience that goes beyond
the resort, an experience that gets
under the skin of the destination,
enabling them to connect to the
spirit of a place. Our latest property
in Shanghai, Amanyangyun is an
example of this. Safeguarding 1,700
camphor trees and 26 remastered
Ming and Qing Dynasty antique
villas, the resort is a result of an
ambitious relocation and restoration
project, which embodies the essence
of Chinese spirituality and history. EXCLUSIVE ITINERARY FOR
ITS DISCERNING GUESTS?
Guests who are familiar with the
Aman brand are travelling to our
destinations for experiences that
are off the beaten track, an awe-
inspiring location, meticulous design,
a generosity of space, privacy and
escapism and service that is intuitive
and discreet. Many are also looking
for the opportunity to switch off from
the stresses and pressures of their
everyday lives, which the remote
locations of many of our properties
in Asia naturally encourages guests
to do. Focusing on human interaction and
the personal touch is key, and our
high staff to guest ratio of allows us
to offer unparalleled, personalised
service to all our guests. As a result,
we have one of the highest rates of
repeat guests in the industry. Each
visit enables us to build upon our
rapport with the guest, allowing
a better understanding of their
personal preferences, we can then
pre-empt our guests’ wishes and
desires and craft an unforgettable
experience. For example, for those
who wish to travel aboard our
traditional Indonesian Phinisi cruiser,
Amandira, we can create a four to
ten day itinerary based entirely on
what the guests want to do. So if they
are avid divers, we can highlight that
and include the finest spots for diving
amongst the Indonesian archipelago.
OVER ITS 30 YEAR REIGN,
AMAN HAS DIFFERENTIATED
ITSELF FROM OTHER LUXURY
CHAINS THROUGH OFFERING
UNIQUE EXPERIENCES. HOW
DOES THE AMAN BRAND
GO ABOUT CRAFTING AN
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