Luxury Hoteliers Magazine 2nd Quarter 2018 | Page 12

WHAT WOULD YOU SAY ARE THE KEY DRIVERS OF ARMANI’S SUCCESS? There are two defining factors that drive Armani Hotel Dubai’s success. First is its location in Burj Khalifa, one of the world’s most popular tourist destinations and a vertical city in its own right; there is significant interest among the discerning visitors to be at Armani Hotel Dubai – especially from high net worth travellers; and our guests stay in the vibrant heart of Dubai – right next to The Dubai Mall and a number of leisure attractions. Secondly, the brand association with Giorgio Armani – in a first of its kind collaboration – gives the property a unique and singular identity. Every aspect of the hotel – from its design to accessories to the service standards set – is the brainchild of Giorgio Armani. Every guest at the hotel is considered as his personal guest – which underpins our ‘Stay with Armani’ philosophy. We have consistently set benchmarks in luxury hospitality winning recognition that has been voted by peers and guests. We also have ‘Lifestyle Managers,’ who take care of every aspect of the guest’s stay – from planning, during and post – assuring a level of personalized service that is unmatched. 12 ILHA