The
MODERN
LUXURY
CONSUMER
By Alison Gough
Tapping into this idea,
The Spa at Four Seasons
Hotel Hong Kong now
offers Shirodhara – an
ancient Ayurvedic
technique where a
constant stream of warm
oil is poured onto the
forehead. The 20-minute
treatment is said to
equate to six hours of
deep sleep and could be
fitted around even the
busiest of schedules.
For those with more
time on their hands,
the Recharge facial,
developed by London-
based facialist Joanne
Evans, is marketed as
a two-and-a-half-hour
wellbeing treatment to
help business clients
“maintain the balance
between demanding work
schedules and well-
deserved pampering”.
Its work-refresh spin
shrewdly pinpoints the
opportunities for brands
to target professionals
and frequent travellers.
ILHA 85