The Rise of Ms. Asia
the
Discerning
Female
Traveler
By Laura Gibbs
It is well known among
industry experts that women
tend to be the ones who
hold the purchasing power
in households. Women are
usually the ones to research
and book luxury hotels when
planning a holiday. However,
there is a new trend emerging
worldwide, and especially
across Asia: the rise of the
female traveler. While this
trend was unheard of 30 years
ago, with increasing equality in
the workplace, ease of travel,
uplifting stories and safety
information on the internet,
women are on the move. And
nowhere can we see this trend
as strongly as in Asia.
52 ILHA