Luxury Hoteliers Magazine 1st Quarter 2022 | Page 86

Longer stays
After going years without traveling , consumers are looking to make the most of unused vacation time . When combined with the increased ability to work remotely , this trend is leading travelers to book longer stays . The home is becoming the new travel destination for its ability to keep consumers comfortable and maintain daily habits during longer stays .
Curated experiences
Guests are no longer just looking for a nice room , but rather an experience . While wellness-based destinations and “ slow travel ” are emerging as trending travel movements for consumers , consumers are also booking travel with sustainability in mind -- whether it be staying at an eco-friendly resort or finding ways to reduce their environmental impact while traveling . These trends also speak to how personalized experiences will become a big differentiator in the hospitality industry going forward . Nearly 70 % of customers report that personalization is important for creating a great overall experience , along with other factors like clear communication .
While hotels remain the most popular form of accommodations , as the short-term rental market heats up , so does the competition to attract guests . The businesses that can adapt to guests ’ evolving expectations and deliver meaningful and comfortable experiences will be the ones that stand out .
Elevate your space by engaging guests differently
With so many consumers looking for a rejuvenating vacation and business travel slowly picking up , it ’ s critical to create an environment where guests feel at ease . Hotels need the ability to set an ambiance that matches what they want guests to feel in any given space . As consumers become more accustomed to digital experiences , one opportunity is often overlooked — what ’ s playing on the TV screens in high-traffic areas . Your TVs are not just background elements to set and forget ; they can make or break the experience of a space by shifting the energy .
Play a channel designed for every mood :
Traditional cable can isolate the room by playing
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