INTERNATIONAL LUXURY HOTEL ASSOCIATION
INSPIRE CONFERENCE REPORT BACK
By Sharon Hirschowitz
Chris Gabaldon , Senior Vice President , Luxury Brands , Marriott International opened the International Luxury Hotel Association ’ s INSPIRE conference at the Fairmont Santa Monica , California at the end of last year .
He spoke on The Business of Brand Culture , identifying the strength in a clearly defined brand that serves to attract a variety of guests and
Photos : Jtanl . com
associates , who are drawn to each hotel ’ s different ethos . Brand cultures that are effective inspire people to conform to them and ultimately motivate teams to deliver exceptional guest experiences , empowering employees to problem solve and drive brand loyalty for the guest by creating an emotional connection .
Watch the full video of Gabaldon ’ s talk
here
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