Maison Décotterd , Switzerland
Early on , we determined that our primary goal through the pandemic would be to keep the members of the Relais & Châteaux family united . Technology became a critical component of the strategy , allowing our members to interact more frequently and in bigger numbers and with increasingly diverse audiences , to share information and best practices , and to adopt lessons learned from one another as each progressive wave of the pandemic swept across our global regions . What we began to experience was a family that not only remained united but that has , indeed , drawn closer . The irony has not been lost on us , how in staying apart we have never been more connected . ROE ( Return on Emotion ) has emerged as a new business metric , where greater value is given to the human factor .
These experiences led to our selection of “ The Heart of Relais ” theme , which speaks to the point that , above and beyond all that our guests experience at a Relais & Châteaux property , it is our people who are at the heart of that experience . Our 51st international congress became the first in our history to be opened up to all staff across our global family . This was our opportunity as an organization to re-calibrate and re-balance , in consideration of those who are the heartbeat of Relais & Châteaux .
With “ talent ” as the # 1 conversation in the industry today , an important outcome of the congress includes an increased emphasis on all areas of talent management . What is your vision of Relais & Châteaux ’ s renewed “ employee experience ”? How do you expect this will inform and manifest itself in perhaps a renewed “ guest experience ”?
As an association uniting 580 independent hoteliers and restauranteurs around the world , one of the challenges is in determining how best to work together in addressing global topics – such as employer brand . Conceivably each property has or is developing , their own employer brand . Some of the brands are very strong and , in the respective market , sometimes stronger than the Relais & Châteaux brand so the question becomes , how do we bring it all together and in the form of a globally recognized employer brand ?
30 ILHA