Perry Lane Roof Top
HOW
IMPORTANT
IS THE
F&B
PROGRAM
IN A
HOTEL
NOWADAYS?
70 ILHA
WHAT ARE YOU DOING DIFFERENTLY TO WHAT YOU
DID TEN YEARS AGO?
The hospitality business has never been so dynamic. We are
focused more than ever on the constantly evolving online
distribution and marketing area, understanding and responding
to consumer’s buying preferences, and creating touch points
and experiences that have a long-lasting impact. Unlike 10
years ago, when the consumer was seeking “things” and
“opulence” in a luxury experience, today’s luxury consumer is
seeking experiences and the opportunity to create long lasting
memories. Therefore, everything in the luxury hospitality
service chain has to be re-thought to meet that objective.
F&B is extremely important in the luxury segment. The luxury
consumer is looking for a culinarily unique F&B experience in a
design-forward setting, with friendly and enthusiastic service.
The mindset and related business model for F&B has evolved
over time. F&B in a luxury hotel is no longer the loss leader it
once used to be. Restaurants and bars in luxury hotels can and
should be profitable (and meaningfully so) if they can cater
to both the local and in-house consumer, provide that unique
experience that the consumer is looking for and is willing to pay
a premium for.
If brands do not have the F&B expertise in-house, they should
be open to partnering with celebrity chefs via licensing or
operating agreements, to provide a seamless and high-quality
experience for the consumer across the entire hotel.
Brands and F&B operators who can continue to innovate
and consistently deliver on the fundamentals of the food and
beverage experience have the competitive edge - both from a
consumer and owner perspective.