SPOTLIGHT
An insider look at what Asset Managers are looking
for when considering a new property. Romy shares
how the industry has changed over the last ten
years and how the experiential factor and the
psychographics
behind the
decision-
making process
really matter.
WHAT DO YOU
BELIEVE ARE THE TOP
3 CRITERIA FOR A
SUCCESSFUL HOTEL
BRAND?
1. Clear and well-defined
positioning
2. Distribution and
customer-reach
3. Consistent ability to make
an emotional connection
with their consumers
Perry Lane Reception
ILHA 69