Luxury Hoteliers Magazine 1st Quarter 2019 | Page 59

DOES concept is definitely a factor to consider nowadays, our team has a really thoughtful approach when it comes to design and programming for the Dream Hotels brand and that is through storytelling. Nowadays, with more noise than ever before, a high level of editing is necessary. A great story reflective of our personality becomes that much more meaningful and multi- dimensional than a mere check-in and that is what helps us connect with our audience. This can mean anything from the one-off Coachella or Art Basel events we host, the fashion and consumer brands we partner with at the property level or activating our “SHAREABILITY” FACTOR INTO THE DESIGN OF YOUR HOTELS? I think it is important not to limit the idea of shareability to simply how social media- friendly a project can be. A lot of times a brand can miss the bigger picture by focusing too much on overly manufactured spaces such as having that Instagram-worthy photo backdrop or installing a photo kiosk in the middle of a room that hinders operational efficiency. While shareability as an overarching lobbies with special appearances by tattoo artists and tarot card readers. Additionally, our in-house creative team ensures that every single touchpoint is consistent. From logos to uniform design to even scents, all sensorial components, in totality, is cohesive and consistent with what Dream Hotels represents. Guests today are extremely sophisticated and can smell inauthenticity a mile away. Anything that deems disingenuous will not resonate and at times backfire. However, if a company really does its homework and creates a place in the market that people want to go to and constantly discover new surprises upon each return, these little moments are what real shareability is about. Besides a social media post, it can also mean a great review on a travel site or a recommendation to a friend about where to go when they are in that city. Our loyal clientele is our best PR representative! Just like no two diamonds are identical, neither are payment providers. Choose wisely. Diamonds have complex characteristics, but your payment solutions shouldn’t. Elavon simplifi es payments by facilitating the entire payment transaction so you have ONE vendor to manage. We do it all, including: Learn why more hotels trust Elavon for payment solutions. www.elavon.com/hospitality [email protected] 954.732.3863 › Payment Processing › Hosted Agnostic Payment Gateway › Payment Security › Third-Party Payments ©2018 Elavon Inc. Elavon is a registered trademark of U.S. Bank N.A. in the United States and other countries. All rights reserved. Elavon_LuxuryHotelier_Ad_11-18-3.indd All Pages ILHA 59 11/6/18 10:33 AM