Luxury Hoteliers Magazine 1st Quarter 2019 | Page 59
DOES
concept is
definitely a factor
to consider
nowadays, our
team has a really
thoughtful
approach when it
comes to design
and programming
for the Dream
Hotels brand and
that is through
storytelling.
Nowadays, with
more noise than ever before, a high level
of editing is necessary. A great story
reflective of our personality becomes
that much more meaningful and multi-
dimensional than a mere check-in
and that is what helps us connect with
our audience. This can mean anything
from the one-off Coachella or Art
Basel events we host, the fashion and
consumer brands we partner with at
the property level or activating our
“SHAREABILITY”
FACTOR INTO
THE DESIGN OF
YOUR HOTELS?
I think it is important not to limit the
idea of shareability to simply how social
media- friendly a project can be. A lot
of times a brand can miss the bigger
picture by focusing too much on overly
manufactured spaces such as having that
Instagram-worthy photo backdrop or
installing a photo kiosk in the middle of a
room that hinders operational efficiency.
While shareability as an overarching
lobbies with special appearances by
tattoo artists and tarot card readers.
Additionally, our in-house creative team
ensures that every single touchpoint is
consistent. From logos to uniform design
to even scents, all sensorial components,
in totality, is cohesive and consistent
with what Dream Hotels represents.
Guests today are extremely
sophisticated and can smell
inauthenticity a mile away. Anything
that deems disingenuous will not
resonate and at times backfire.
However, if a company really does its
homework and creates a place in the
market that people want to go to and
constantly discover new surprises upon
each return, these little moments are
what real shareability is about. Besides
a social media post, it can also mean
a great review on a travel site or a
recommendation to a friend about
where to go when they are in that
city. Our loyal clientele is our best PR
representative!
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are identical, neither are
payment providers.
Choose wisely.
Diamonds have complex characteristics,
but your payment solutions shouldn’t. Elavon
simplifi es payments by facilitating the entire
payment transaction so you have ONE
vendor to manage. We do it all, including:
Learn why more hotels trust
Elavon for payment solutions.
www.elavon.com/hospitality
[email protected]
954.732.3863
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› Hosted Agnostic Payment Gateway
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› Third-Party Payments
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