Nashville was still under construction, we posted renderings and updates that
generated tremendous buzz in the market that really helped ensure its success
as soon as its doors opened in December 2018.
Social media is not necessarily restricted to sharing pretty pictures and
promotions, however. In November 2018, Dream announced a new charity
partnership with NO MORE, an organization dedicated to ending domestic
violence and sexual assault by increasing awareness, inspiring action and
fueling cultural change. This initiative was shared heavily on our social
platforms. By encouraging our audience to get involved through booking a
room where a share of the proceeds was donated, sipping a specialty cocktail
that was created to raise awareness, or by spreading the word on social media,
we have already witnessed a great response to this program over the past
month. We love using social channels coupled with the strength of our brand
to effect change in the community.
Regardless of the platforms used, it is crucial to have social media-worthy
content or moments from our properties because it really encourages our
guests to share on our behalf. We have found that ultimately, user-generated
content is infinitely more effective and organic than an ad or a press piece we
put forth.
The Chatwal Lodge, Bethel, NY
58 ILHA