Luxury Hoteliers Magazine 1st Quarter 2019 | Page 57

HOW HAVE YOU LEVERAGED SOCIAL MEDIA TO ENGAGE WITH YOUR GUESTS IN A MEANINGFUL WAY? Social channels have become an extremely important marketing tool for communicating with our guests, not only in a direct fashion such as special promotional campaigns but also in terms of reiterating our brand ethos where the content always reflects different aspects of our personality. We understand that different outlets are better leveraged for specific uses to reach certain demographics. For our highly activated nightlife environments, Snapchat and Instagram, especially via short videos, has a gratifying, instantaneous Our digital team launched the company’s Instagram account in 2011, as an online vehicle to interact with current and prospective guests. Instagram is currently our favorite platform as it allows Dream Hotels to give people an immersive, visual and ability to capture the energy of a moment, whereas Facebook, Twitter, and LinkedIn can communicate our messages in a more targeted and elaborate way. real-time taste of our brand – well before they enter the lobby and long after they leave. It allows us to build long-term relationships around the world, which helps cement brand loyalty. For example, when Dream ILHA 57