HOW HAVE YOU LEVERAGED
SOCIAL MEDIA TO ENGAGE
WITH YOUR GUESTS IN A
MEANINGFUL WAY?
Social channels have become an
extremely important marketing tool
for communicating with our guests,
not only in a direct fashion such as
special promotional campaigns but
also in terms of reiterating our brand
ethos where the content always
reflects different aspects of our
personality.
We understand that different outlets
are better leveraged for specific
uses to reach certain demographics.
For our highly activated nightlife
environments, Snapchat and
Instagram, especially via short videos,
has a gratifying, instantaneous Our digital team launched the
company’s Instagram account in
2011, as an online vehicle to interact
with current and prospective guests.
Instagram is currently our favorite
platform as it allows Dream Hotels to
give people an immersive, visual and
ability to capture the energy of a
moment, whereas Facebook, Twitter,
and LinkedIn can communicate our
messages in a more targeted and
elaborate way. real-time taste of our brand – well
before they enter the lobby and long
after they leave. It allows us to build
long-term relationships around the
world, which helps cement brand
loyalty. For example, when Dream
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