SPOTLIGHT
Known for their
deep connection
with the local
community, along
with their guest,
Judy explains the
strategy behind
Dream Hotel’s
F&B concepts,
social media brand
ethos and how it’s
no longer good
enough to design
around potential
instagrammable
moments.
WHO IS
Dream Nashville
YOUR
GUEST?
WHY DO
THEY
CHOOSE
DREAM
HOTELS?
Instead of a core demographic, we tend to focus
more on psychographics or a mindset. We like to
think that the Dream Hotel guests are energetic, fun
and young at heart!
In many of the markets we enter, there is a lack
of true lifestyle product, which really allows us
to differentiate ourselves from other properties.
However, that doesn’t mean we simply take what
has been done before and replicate in its entirety
elsewhere. Our company’s goal is to always build
for the community first. We do extensive market
analysis to create a destination that becomes part of
the neighborhood’s fabric. Therefore, we attract both
local residents who eat and drink at our venues and
out-of-town visitors who want a place to hang out
and stay overnight.
People choose Dream Hotels for a beautifully
designed environment, great F&B venues, highly-
activated public spaces with great programming and
a consistent level of service. That thread remains
throughout all our properties.
ILHA 55