HOW DO YOU ENGAGE WITH
YOUR AUDIENCE?
Our club members are very
engaged on social media channels
like Facebook, Instagram, Twitter,
LinkedIn, and Pinterest. We’ve also
created a members-only, private
Facebook group to foster a more
intimate travel-minded community,
where members can share
photos, give each other vacation
recommendations, and swap advice
about what to do. Our members
have told us they love having the
group as a resource to connect with
like-minded travelers they might
not have otherwise met.
Additionally, our
members maintain
strong relationships
with their personal
vacation planners and
destination service staff
through text, e-mail,
and voice calls.
HOW DO TRENDS LIKE WELLNESS, SPIRITUAL JOURNEYS AND
LOCAL FLAVOR FACTOR INTO YOUR GUEST’S SEARCH FOR THE
RIGHT TRAVEL DESTINATION?
Our destination teams are locals—they live in the destinations where our
members vacation, so they’re the most plugged-in resources when it comes to
trip planning and activity recommendations. No matter what a guest is interested
in, our hard-working hospitality teams will find a way to bring that dream vacation
to life. All of our in destination experiences are exclusive and curate the wishes
and dreams of our members for each and every vacation.
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