to control their bath from the bed using an iPad,
selecting their temperature preference, and receiving
a notification once the bath is drawn.
A TV switch will show it is room service at the door
so that you can authorize them to enter your room
without you having to get out of bed. Tiles warm in
the bathroom, without the guest even thinking about
it, a wake-up call can raise the lighting by 20%, add
some jazz music, a little scent, then start to pour your
bath. Lights are automatically triggered by movement
in the hotel room so you don’t have to search for the
light switch upon entering, and housekeeping can tell
via motion detectors that you have used your guest
card so will never disturb you. He is determined, as a
hotelier, to try to eliminate all the small frustrations
that we experience as guests, thinking like a guest, not
a hotelier.
As David mentioned later in the session, they believe
in Proactive Personalization, which means giving
guests the level of personalization they enjoy at home
or even taking it up a notch.
James talked about using technology to make the
experience better, and using existing messaging
apps like WhatsApp, instead of forcing the guest to
download your app. This means data privacy issues will
be tied to that app and the guest is communicating on
a platform that works for them.
Shane Green, President of SGEi
was emcee for the event
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