Experiential travel trends have changed the way hoteliers and their guests approach travel , especially in the luxury segment . What are some of the key elements to this trend ?
We know that travelers more than ever see their experiences as currency – a point of differentiation , an anecdote for cocktail parties , an item that they can share on their social channels . In fact , according to our Portrait of American Travelers study , 71 % of all U . S . travelers suggest that making memories is more important to them than acquiring new things .
Sea Island
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