Luxury Collection Home Selling Guide | Page 23

As your sales professional, my goal is to help sell your home for the highest price attainable, within the time
frame that works for you and to make the home selling process as efficient and stress-free as possible.
I commit that I will:
C O M M U N I C AT E E F F I C I E N T LY
• Communicate throughout the marketing process
IDENTIFY NEEDS
• Consult to discover needs, interests and concerns
before developing a planned home search
DETERMINE AN EFFECTIVE
P R I C I N G S T R AT E G Y
• Explain how Market Value is determined and discuss
the role of market-sensitive pricing in a successful sale
• Research and present a Comparative Market Analysis
showing recent real estate activity and trends to help
determine a realistic listing price
• Discuss financing options that will help attract buyers
• Discuss seller, buyer and dual agency alternatives and
determine how to best work to achieve the objectives • Prepare a preliminary estimate of costs and proceeds
based on the probable selling price & financing terms
• Answer any questions about the home selling process
• Continue to monitor market activity and, if appropriate,
recommend price adjustments to remain competitive
D E V E LO P A N D I M P L E M E N T
A MARKETING PLAN
• Share listing information with the realty professionals in
my office & other real estate professionals through MLS
• Install our For Sale sign (where allowed)
R E P R E S E N T YO U I N
N E G O T I AT I O N S W I T H B U Y E R S
• Review all purchase offers with you & explain available
choices to accept, reject or counter
• Discuss & hold open houses as needed to reach buyers • Negotiate in your best interests, including the handling
of counter offers, to reach an acceptable agreement
• Promote through effective advertising/electronic media
• Explain how written property disclosures, home warranty,
& professional home inspections can enhance salability
P R O T E C T YO U R I N T E R E S T S
THROUGH COMPLETION
• Seek buyers who are pre-qualified or pre-approved
by a lending institution and require financial qualifying
• Work with the buyer’s real estate professional and
information on all buyers submitting offers
others to see that all requirements of the purchase
agreement are satisfied and to help keep the
transaction on schedule
R ECO M M E N D S T E P S TO
P R E PA R E T H E P R O P E R T Y
• Keep you informed of the progress of the transaction
• Follow up on any remaining details after the close of
• Identify enhancements that will help your property and sale, and provide information on relocation assistance
make the best possible impression on prospective buyers or additional services
• Advise how to prepare your property for real estate
professional previews and buyer showings
I commit to you to ensure that I meet all of your expectations and assist you in selling your home.
_____________________________________________________________ _____________________________
Prepared For
Date
_____________________________________________________________ _____________________________
Prepared By
Date
©2018 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway
affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway
HomeServices symbol are registered service marks of HomeServices of America, Inc. ®  Equal Housing Opportunity.