Luxury Collection Home Selling Guide | Page 9

H OW B U Y ERS FI N D H O M E S
Home buyers use several information sources in their search process. While the vast majority of buyers use
online searches during the home buying process, these online sources do not replace the real estate agent in the
transaction. 88% of home buyers who use online sources to search for homes purchased their home through an
agent. In order to best optimize a home’s visibility on the market, all of these most common forms and more will
be used to aggressively market each home until it is sold.
Online/Digital
49%
Fr
ie
nd
/N
H om
ei
gh
Real
Estate
Agent
31%
Directly Know
bo
r/
R
el
e B
at
iv
e 
u il d
Newspaper/Magazine <1%
s Seller 2%
er 6
%
6%
O N L I N E S E A R C H BY AG E G R O U P
1 8 — 24
25 — 44
45 — 64
65+
96%
93%
90%
94%
Source: National Association of REALTORS ® Profile of Home Buyers & Sellers, 2017, pages 54, 58
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HomeServices symbol are registered service marks of HomeServices of America, Inc. ®  Equal Housing Opportunity.