Fashion
A
bout five years ago, I,
Maralyn, was introduced
to Iredale Mineral Cosmetics
when I had a facial in
Rockland, Maine. The
RN/esthetician did a wonderful
job convincing me, I had to try
them. After starting out simple,
I have increased my use of the
product line..
Sherrie is allergic to many
cosmetics, so I was eager for her
to try these products with their
potential for our Luxe Beat reader.
However, we wanted to tell you more
than our experience, we wanted
to share the story of the founder
and President of Iredale Mineral
Cosmetics, Ltd. So we asked for
an interview.
Maralyn: How did your interest
grow in developing a simple and
healthy line of cosmetics?
Jane: I never knew what I wanted
to be when I grew up, but along the
way I picked up all kinds of unrelated
experiences that finally came
together to equip me for my
present career. I had a career in
the entertainment industry in Los
Angeles, but eventually got showbiz burn-out. What I’d always
wanted to do was to be involved
with something that would enhance
the lives of women and have some
healing aspect to it. I’d seen the bad
effects of makeup when I worked
with actresses and models as a
casting director and as a producer,
so it suddenly occurred to me that
there was a place for makeup that
was good for the skin. I’d spent so
many years working with women
whose careers depended on having
a flawless complexion, and the heavy
makeup they were using to cover
up skin problems was actually
aggravating their skin concerns,
instead of improving them. I started
thinking about a solution – a makeup
with true skin care benefits. I have
always been interested in fashion,
in wellness, in beauty, and in
personal expression, so the leap
into makeup was a very natural
one for me to make.
By Maralyn D. Hill
& Sherrie Wilkolaski
Maralyn: Was it a difficult
challenge to develop products that
were a combination of foundation,
powder, concealer and sunscreen
and yet good for the skin?
Jane: It has been challenging to
stick to our mandate of producing
as natural a makeup as possible and
at the same time satisfying the
consumer who wants variety and
innovation. Sometimes it’s really
hard to give her what she wants
without compromising our formulas.