Fashion
A True&Co.
Bra That Fits
By Maralyn D. Hill
W
e are approached to
review many products,
some of great interest,
others quite unusual,
and others in which we
feel our readers would not have
interest. When True&Co. approached
us to review its bras, I was
personally quite interested. After
all, half of our readers are women.
Bras have come a long way during
the past century. Howard Hughes
was known for designing just
the right one for the
well-endowed Jane
Russell. I’m sure he
enjoyed the challenge
and success.
So I was fascinated
by the sizing quiz
each person takes
to determine her
correct size.
It covers
everything
from the
standard
questions
about
one
breast
being larger than another and how
much space is in between. I’ve not
had a bra that has fit right since
my lumpectomy in 2002 and breast
realignment in 2003. I’m still
lopsided and surprised that many
women have the same problem.
I was skeptical that this test and
its recommendations would really
make a difference. I was wrong.
They corrected my sizing and
recommended three styles they
felt would best work and indeed
they have. I’m sold.
True&Co. first launched in May 2012,
with its online bra marketplace with
more than 50 name brands. An online
quiz was the first of its kind to
gather data necessary to recommend
the best fitting bras. Plus, you can
always return them, with a return
label provided.
October 2013 was a big date
for True&Co., as it introduced its
first line that was built from data
accumulated; “She Walks In (Beauty
+ Light), becoming one of the most
popular brands on the site.”
June 2014 set another milestone,
as “Uniform” was launched,
True&Co.’s collection of luxury
undergarment basics. The company
says, “This is the first line to
reflect the body shape ideology
of True Spectrum.”
Whereas True&Co. may not be for
everyone, it certainly is ideal for me.
Photos courtesy of True&Co.
trueandco.com