Wine & Spirits
T
Whiskies and
Bourbon Are
In Vogue
here is new intelligence on
the wine and spirits business
thanks to an IWSR survey
commissioned by Vinexpo.
Some key findings include:
o na an
r a na n n
markets in Asia, and sales rocketed
by 19% from 2009-12. While
2013 growth in the region has
been curtailed by the Chinese
government’s anti-corruption
i ation
y ar or a t
remain positive (+3.5%). Healthy
sales are particularly expected
in America, the biggest market
for cognac exports.
irit ar ri in
ith ia a i
the world’s top consumer. Global
spirits consumption increased 19.1%
between 2009-13. This growth is
expected to continue at a 3% rate.
ia a i a o nt or
o th
world’s total spirits consumption.
Whiskies and bourbons are back in
vogue and projected to rise 8.8%
and 19.3% respectively over the
n t
y ar
ia ra i
Mexico, India and Poland are a
driving force.
Vodka consumption is leveling. It
still holds its position as the leading
“international” spirit (the #1 spirit,
ai i on
ain y in hina
t
an i ta i i in
expected to rise to 8.9% by 2018.
Cava sales, spurred by growth in
i ort to
i
i ria an
France, escalated by more than
100,000 cases in 2013. Prosecco
exports doubled. Meanwhile,
Champagne consumption fell by
1.4% globally in 2013, due primarily
to shrinking demand in France, the
U.K. and the U.S. Sales are rising,
however, in several key countries,
including Australia and Japan.
Red wine continues to dominate,
representing 54.8% of all still wine
consumed in 2013, even as reduced
demand, primarily in China, drove
worldwide consumption down by
19.8 million cases
For more details go to
www.theiwsr.com/.
As Champagne consumption dips,
other sparkling wines drive growth.
In 2013, sparkling wines (excluding
champagne) accounted for 8% of the
world’s wine consumption – and are
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