Luxe Beat Magazine March 2014 | Page 60

Unless you’ve been living under a rock, you should know by now that Photography content has become paramount in the race for being noticed online. Since September, Swayy has gained 20,000 users. Social media managers who oversee multiple accounts, brands and agencies, now recommend more than 4 Million pieces of content from Swayy each month. In addition, around 65 percent of all registered users are subscribed to Swayy's Daily content recommendation newsletter. But don’t call it a social media scheduling platform. “We’re a content sharing platform that’s more for the content marketing world. We’re not trying to replace sites like Hootsuite,” Degani said. He added that Swayy has developed a special Natural Language Processing