Kara’s clientele primarily comes
through referrals or word of mouth
from past clients. “Sometimes,
people have been in a home that
we did, saw our portfolio online,
or saw one of our projects featured
in a magazine. And, we are lucky
enough to get a lot of repeat
business from our clients. Working
on both residential and hospitality
sides of the spectrum, we have
additional exposure to our target
clientele through luxury hospitality
projects that we execute. That
additional crossover between
segments definitely helps build
our brand awareness.”
SFA Design is active in their
business development efforts as
well as aggressive with their
media outreach.
Kara is a person who absolutely
loves her job. The perfect mix of
creativity, constant change and
business, provides her the
opportunity to meet a variety of
interesting people that continues to
inspire her work. Her taste continues
to evolve with each and every client.
Her favorite project was designing
for Caroline and Lucian Grainge and
feels it is her best work. She says
about this project, “Gorgeous work,
very different yet current. And as
PHOTOS: KIMBERLY GENEVIEVE
The one piece of furniture she says
no one should be without is ART!
Kara says, “Great art is the key to
a finished space. Most of my clients
already have incredible art
collections that we work with, but I
love the challenge of helping a client
start or build their collection and
discover their personal tastes. It’s
especially interesting when a client’s
taste in furnishings is the complete
opposite of their taste in art – I love
to pair traditional interiors with
contemporary paintings or place a
classical sculpture in a modern room.
On a personal level, I am obsessed
with discovering new artists and
exquisite, affordable art for myself
and my clients.”
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