FEATURE
butcher, things that locals do,
2014 that you’ve seen with
are experiences that the clients
your portfolio?
enjoy doing. This is someone
There’s a huge request for
who wants a more in depth
Paris, but there’s always a
experience. If you choose a
huge request for Paris and
hotel or resort, sometimes you
generally France and Italy.
don’t have any idea what goes
Within Italy, Tuscany is always
on outside of the gates.
big. Sardinia for a while was
Requests are mostly from
forgotten, but is now up and
Europe, though people love
coming again. Sicily, Umbria
My customers are people
my villas in Thailand. The usual
and Apulia are now the hot
who like to travel abroad and
suspects like France and Italy
top destinations. Umbria is
discover new cultures and
are popular—Tuscany, Paris,
sandwiched between Rome
Who is your ideal
places. The person who rents
Provence—those are the most
and Tuscany and very easy to
customer? Where do they
a villa is someone looking to
popular, along with Mexico.
reach. It’s also less expensive
want to visit?
stay in a place more than a
Most of my customers are
and crowded than Tuscany and
My ideal customer is one who
few days. They want to live like
European, though I’ve focused
definitely worth considering.
I can trust not to trash the
a local, which allows them to
most of my efforts there. I’m
property, someone who treats
breathe in the atmosphere and
just starting to market globally.
relationship with the owners
instead of being the agency of
the agency.
the property
better
than
they treat his or her own home.
homes, when should people
culture. Going to the
supermarket,
A villa will
offer more
space, privacy
and flexibility
than a hotel.
bakery and
When renting vacation
What are some of t H