Lusid Motif GDES250_TheFinalSubmission_McCarthy_Andrew_W2018_j | Page 36

Watermarked paper This is an uncoated paper that can be recognised from the design stamped onto its surface, giving it an elegant and sophisticated look. This category includes embossed papers, laid papers and hammered papers. Special papers Papers and paperboards that have undergone specific processes such as coating, laminating or other procedures to achieve highly original visual and tactile effects. In short, when choosing between the various paper types and weights available on the market, you need to take the following into account: The product you’re printing: as we said before, each category of products has a recommended grammage. The durability required: if you want a long-lasting print, opt for a heavier weight and a higher quality paper. The effect you wish to obtain: sophisticated, natural or original… each type of paper can get a different message across, so choose the one that best fulfils your needs. That’s all for our article on the different types of paper for digital printing: have you decided which is right for your project? 35 Lucid Motif Graphic Industry