Lusid Motif GDES250_TheFinalSubmission_McCarthy_Andrew_W2018_j | Page 18

Print Design: Careers Consider the difference between your colors on screen and on paper. A career in graphic design can mean many things. Below are just a few examples of specific jobs in print and web design Again, a “proof” can help ensure you are getting the desired results. Print: You often choose “spot” or “process” colors for your printer to use. These are colors you choose from a palette and identify with a code that you provide to • your printer. • Web Design: Consider the difference in colors from monitor to monitor. How color will be affected by brightness and contrast changes. Colors are represented by “hexadecimal values” (6 digit numbers). Again, this responsibility may fall on a programmer, but you may be providing these values to them. Technology Art Director at a magazine Printers use the Ad designer at an ad firm • Package designer for a cosmetics company • Designer for a t-shirt company Web: • Web designer for a social networking site • Flash designer for movie websites • Banner ad designer for a marketing firm Which to Choose Pantone Matching System Ideally, deciding which type of design to pursue will be based on experience. Even if you create your own personal projects, try creating some print pieces (such as your own business card) and websites (create a mockup of your online portfolio). See what you enjoy, and learn more about it! Think about the differences in this article and what you’d like to focus on. Keeping up with the latest technology is necessary for both print and web design. For both, it is important to work in graphics programs such as Adobe Photoshop, Illustrator, and InDesign. For print designers, knowing the latest advances in the printing process will help you to achieve the best results in your work. For web designers, knowing Learning both print and web design will make what your programmer (if not yourself!) can and you even more marketable. In today’s job market, cannot do will help you to provide the most effective listings often ask for a focus on one, but knowledge designs. of both. As a freelancer, being able to offer a client a full marketing package, with print materials and a website to match, will only help to grow a business and build an impressive portfolio. 17 Lucid Motif Graphic Industry to make specific ink combinations that create unique colors for printing.