LUNALIFE April 4th, 2017

LUNALIFE

"India."Europa World Plus. N.p., 2016. Web. 21 Mar. 2017.

Isfeld, Gordon. "'Now is the time': India ready to 'engage' in trade with Canada, Tony Clement

says." Financial Post. N.p., 9 Sept. 2014. Web. 2017.

Jaiswal, Anand Kumar, and Shruti Gupta. "The influence of marketing on consumption behavior

at the bottom of the pyramid." Journal of Consumer Marketing 32.2 (2015): 113-24.

Emerald Insight. Emerald Group Publishing Limited, 2015. Web. 2017.

Luce, Kimberlee. "The Rising Bottom of the Pyramid in India." LinkedIn SlideShare. Boston

Analytics, 22 June 2016. Web. 2017.

"Menstrual products and rural Indian women." Mythri Speaks. N.p., 21 Feb. 2016. Web. 02 Apr. 2017.

Moerat, Ra-ees. "The World within SA: A celebration of Dutch, Indian and Chinese heritage."

Traveller24. N.p., 04 Sept. 2016. Web. 02 Apr. 2017.

Prahalad, Coimbatore K. The fortune at the bottom of the pyramid. Upper Saddle River, NJ: Wharton School

Publ., 2008. Wharton School Publishing, 5 Aug. 2004. Web. 2017.

Sarkar, Pinak , and Martin Patrick. "India's Trade Barriers: An Analysis with Reference to Tariffs

and Customs Procedures." Centre for Public Policy Research (2015): n. pag. Centre for

Public Policy Research, 28 Jan. 2015. Web. 2017.

"Scheme for Promotion of Menstrual Hygiene among Adolescent Girls in Rural India." National

Rural Health Mission. N.p., 2013. Web. 02 Apr. 2017.

Singh, R., Agarwal, S., & Modi, P. (2015). Market separations for BOP producers: The case of market

development for the Chanderi cluster weavers. International Journal of Rural Management,11

(2),175–193.

Simanis, Erik. "Reality Check at the Bottom of the Pyramid." Harvard Business Review. Harvard

Business Publishing, 19 May 2015. Web. 2017.

"South Asia: India."Central Intelligence Agency. N.p., 12 Jan. 2017. Web. 20 Mar. 2017.

Payaud, M. A. (2013). Marketing strategies at the bottom of the pyramid: Examples from Nestlé,

Danone, and Procter & gamble. Global Business and Organizational Excellence, 33(2),

51–63. February 22, 2017

"Tariff 2015-16." Central Board of Excise and Customs Tariffs 2015 -16. Department of

Revenue, Ministry of Finance, Government of India, 2016. Web. 2017.

"The Luna Moth & The Full Moon, the Spiritual Significance of Signs that Appear in our Lives."

Explore Deeply. N.p., 03 June 2015. Web. 01 Apr. 2017.

"India Total Disposable Personal Income."Trading Economics. N.p., 2016. Web. 26 Mar. 2017.

"World Economic Outlook: ."International Monetary Fund. N.p., Oct. 2016. Web. 25 Mar. 2017.

LUNALIFE April 4th, 2017 | Page 39