LUNALIFE April 4th, 2017 | Page 20

Education

The level of education the consumers of Lunapads receive is not an issue however, the integral issue is the ability for knowledge transfer to women with no education level on how to properly use the Lunapad. The key differences between the rural and urban consumers are literacy rates and exposure to media, and social differences such as considering menstrual hygiene taboo (Tissue and Hygiene, 2016). Education

about menstruation will also be essential for sustainable growth in this industry. Creating community based health education campaigns and teaching girls before menarche about menstruation will help develop an educated generation of girls that will pass on their knowledge to following generations (Garg, 2015). Improving the health education in India will help develop this industry even further and encourage more women to use sanitary, reusable Lunapads.

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Buyer Characteristics Continued Continued: